Logos Expressed in the Conceptrol Shields Ad

When you look at the Conceptrol Shields ad, the detail you'll probably notice first is the word "prophylactic." Prophylactic is so rarely used in a colloquial manner that right off the bat this condom brand seems undoubtedly reliable. Also, notice the words sensitivity, strength, comfort, and lubrication are all in bold at the bottom of the ad. If you look even closer, each bolded word is thoroughly explained. What I found interesting was how each section included facts and an explanation as to how Conceptrol Shields will benefit the user. For example, "Sensitivity: The change wasn't drastic, but from the shape you know to a slightly contoured shape at the head. We feel this slight change will make Conceptrol Shields conform easier to you and give you a fit you're not getting from an ordinary prophylactic." Not only did this advertisement address the changes made to the condom but also addressed the positive aspects of this change.

- Gerald De Leon