Thursday, February 27, 2014
Pathos Expressed Within the Durex Condom Ad
Even though this particular Durex ad is basic, one can receive emotion while glancing at it. The viewer can notice the "Lights off. Action!" slogan and can notice the way the condom wrapper resembles the iconic clapboard and automatically feel excitement. This excitement of being in a movie and of being sexual involved with someone is synonymous. The advertisers want the consumer to feel exhilarated. If one can seek pleasure from just glancing at this ad, then one can seek pleasure from using Durex's product.
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Nicely said. I'm pretty sure everyone falls in love with movie characters so this is a pretty useful advertising strategy. I'm finding it hard to comment on this without making it extremely inappropriate so I'll keep this short and say that was an insightful blurb.
ReplyDeleteGreat Analysis! Ad is bland, but your analysis fits most audience reaction.
ReplyDeleteSylvia Ejeh
Using celebrities or movie characters to advertise condoms is a very useful marketing technique, but don't you think that this ad oversimplifies the whole purpose of sex itself? Sex no longer is an intimate and sacred action between a husband and a wife, but rather something everyone can participate in because its cool and fun.
ReplyDeleteI didn't even think of the clapboard until you mentioned it. That was a great way to picture this add. It makes the ending quote make so much more sense now. But I agree with what you were saying. The pathos is strong wit the excitement generated through this add.
ReplyDelete--Collin
What is an outstanding post! “I’ll be back” (to read more of your content). Thanks for the nudge! ถุงยางอนามัย 0.03
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