This condom advertisement hails from the United Arab Emirates. The audience for this advertisement would likely be all sexually active people. Some of this audience would find this ad useful for the simple fact of contraception. They do not want unplanned children and will therefore take precautions to prevent this. On the other hand, the rest of this audience, could find this useful for the idea of safe sex. Sex can be exciting, like starring in a movie, while also being safe.
Also the audience to this advertisement does not in anyway specify gender, race or sexual orientation. By making condoms seem cool and not only for people in serious monogamous relationships the ad targets a wider range of people are also adds some mystery and allure.
ReplyDelete-Julia
Hm, which text is this post discussing?
ReplyDeleteThe Durex ad.
ReplyDeleteCAGB^^^