Conceptrol Shields Audience Analysis

The 1960’s condom advertisement for Conceptrol Shields is geared towards young, sexually active adults. It mainly attempts to grab the attention of couples fitting this description by showing a couple gazing lovingly at one another on on each of the boxes of condoms represented in the advertisement. The advertisement focuses more on the aspect of pleasure than it does protection, again appealing to a younger, somewhat carefree generation who want the freedom and pleasure of sexual exploration without consequences such as pregnancy or sexually transmitted diseases.