Tuesday, February 25, 2014

Rhetorical Situation of the Conceptrol Shields Condom Ad

Sex in the 1960's symbolized a sense of freedom for the American people. Along with the emergence of birth control, condoms enabled society to freely express its sexual frustration during a time of war and protest. In the Conceptrol Shields condom ad, it displays two packages with a picture of a very satisfied looking couple on each one. The ad also presents, in super fine print, additional information about the condoms. Both men AND women were given the opportunity to explore each other with the use of this product.

- Gerald De Leon
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2 comments:

  1. CAGBFebruary 25, 2014 at 6:39 PM

    Interesting. I also like how the couples' appearance imply some level of monogamy and heteronormativity. That's different from the ad now, which simply implies some sexual act, freed of social constraints.

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  2. UnknownFebruary 26, 2014 at 9:16 PM

    This is an interesting take on the advertisement. I never thought of condom ads as a way of people freely expressing their frustration

    -Curtis DIckens

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